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Know your users before you build for them

Interviews, testing, and journey mapping that replace assumptions with evidence — and guesswork with confidence.

What the service entails

Decisions backed by real human insight

Every failed launch I’ve ever audited failed for the same reason: nobody asked the user. My research engagements combine qualitative depth — one-on-one interviews, contextual observation — with quantitative scale, so you know both what users do and why they do it.

  • Stakeholder interviews and analytics teardown
  • Moderated usability testing with highlight reels
  • Personas, journey maps, and opportunity scoring
  • Prioritized roadmap your whole team can rally behind
Research team reviewing interview findings on a laptop

Research methods I use

01

Interviews

Structured conversations that surface motivations surveys never catch.

02

Usability Tests

Task-based sessions on prototypes or live products, recorded and scored.

03

Surveys

Statistically meaningful samples that quantify what interviews reveal.

04

Journey Maps

End-to-end visualizations of pain points and moments that matter.

Close-up of hands taking research notes on a keyboard Stakeholders synthesising findings around a table of laptops

Pairs well with

UI/UX Design

Turn findings into finished, validated screens.

Prototyping

Test concepts with users before writing code.

Ask your users first

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