E-commerce Redesign
Discovery flows that convert browsers to buyers.
Edtech learning platform
Category: Edtech · Services: UI/UX Design, Prototyping · Timeline: 12 weeks
Overview
Courses people start — and actually finish
An online learning startup had great instructors and a 19% completion rate. Learners got lost in endless catalogs, forgot where they left off, and quietly churned. Hollowmint Design rebuilt the experience around momentum: pick up where you left off in one tap, and always know what’s next.
Challenge & Approach
Designed for ten-minute windows
Interviews showed most learning happened in short bursts — commutes, lunch breaks, school pickup lines. I designed a “continue learning” home screen, downloadable bite-size lessons, and streak mechanics that encourage rather than punish.
- Personalized home with resume-in-one-tap lessons
- Offline-first lesson player with progress sync
- Gentle streaks, badges, and cohort leaderboards
The outcome
Completion rates more than doubled in two cohorts, daily active learners tripled, and the new home screen became the product’s most-loved surface in surveys.
2×
Course Completion Rate
3×
Daily Active Learners
46%
More Lessons Per Week
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