Edtech Learning Platform
Habit-forming design for daily learners.
Category: Fintech · Services: Web & Mobile App, User Research · Timeline: 16 weeks
Overview
A regional bank watched younger customers leave for neobanks with friendlier apps. The legacy app buried everyday tasks under menus and jargon. Hollowmint Design rebuilt it around five jobs — check, pay, move, save, and get help — each reachable in two taps.
Challenge & Approach
Money apps live or die on confidence. Every destructive action got a plain-language confirmation, balances always show pending versus available, and support moved from a hidden phone number to in-context chat on every screen where users hesitated in testing.
The relaunch earned a 4.8-star store rating, support calls about login dropped by two-thirds, and the bank’s app became its highest-rated customer touchpoint.
4.8
Average Store Rating
2M
Active App Customers
67%
Fewer Login Support Calls
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